The Calabar Carnival has arrive a long way. It all begun in 2004, when the then governor of Cross River, Mr Donald Duke, had a vision of making his state the hub for tourism and hospitality in Nigeria and in Africa. The Carnival presents a perfect stage from emblem visibility for buyer and market awareness. According to Osima-Dokubo, “the carnival directed to encompass more facets of localized heritage and culture and at the same time strengthen the capability of the local people to take part in an economically beneficial way”. Lately, Cross River State and Calabar has become the pride of Nigeria or Africa as far as tourism, carnivals and hospitality is concerned.
The festivals also includes music performances from both national and international artist of which are the likes of Lucky Dube, Fat Joe, Young Jeezy, Nelly, Kirk Franklin, Two face Idibia, P square, etc. The festival also embodies performances such as Fashion Show, Beauty pageant, Boat Regatta, Christmas Village, Traditional Dances and the Annual Ekpe festival is a yearly event that brings in Revelers to the state.